Marketing Communication Manager Jobs Vacancy in Atlas Copco Pakistan Pvt Ltd Lahore
Atlas Copco Pakistan Pvt Ltd Lahore urgently required following position for Marketing Communication Manager. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.
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Marketing Communication Manager Jobs Vacancy in Atlas Copco Pakistan Pvt Ltd Lahore Jobs Details:
Your main duties include (but not limited to): ·Together with BLMs and Divisional Communications Team, develop and implement digital strategies and processes for lead generation, data collection (including CRM and DMP), customer retention and lifetime value in line with an Inbound Marketing approach. ·Transfer digital knowledge and understanding of digital processes to the sales organization where the closest project is to increase the use of existing CRM system. ·Manage the operational work such as working with content and sales activities such as website, social media, newsletters, email, mobile marketing and marketing automation etc. ·Responsible for purchased traffic-driving activities and channel selection and, in conjunction with Divisional Communications and Marketing Teams, work with external suppliers and partners. ·Responsible for measuring, following up and analyzing efforts and activities, web presence and e-commerce in Pakistan and Afghanistan, including SEM, SEA and SEO. ·Support and develop diverse marketing communication activities in line with business strategy and plan. ·Challenge existing activities, channels and solutions in favor of new approaches and trends in the communications industry and digital landscape. ·Brand management activities in liaison with BLMs. ·Supporting BLMs for channel management activities. ·Develop market intelligence including a keen focus on competitor activities and new developments in market. ·Identify gaps and opportunities in market mapping. ·Plan and Organize Customer days, Product launches, Marketing Campaigns, materials and merchandize. ·Promote Atlas Copco brand awareness and values to external stakeholders including but not limited to students, Government entities and Public at large.
Do you like to work creatively and varied in Marketing Communication? Are you interested in social media and digital production? As a Marketing Communication Manager at Atlas Copco Pakistan (Pvt.) Ltd., you will be a key role in the organization and in future success and digital presence in the market, we are looking for you as a Marketing star and have an understanding and knowledge of both the digital media landscape, business and process development. As a Marketing Communication Manager, you will report to the company's General Manager and will work in liaise with Business Line Managers, Divisional Communication and Group communication.
At least 2 years of documented experience in Marketing Communication and communication work, including social media and purchased traffic-driving activities. · Experience and knowledge of work with CRM tools, process development and lead generation. · Knowledge of inbound marketing process. · Photoshop, AdWords, Google Analytics, and InDesign. · Very good knowledge of English, both in writing and in speech.
You have experience and understanding of social media, CRM, DMP and Marketing Communication processes (with advantage experience in inbound marketing efforts). You have experience with content creation, activation, purchased sales-driven activities, conversion and optimization, but also knowledge in SEM, SEA and SEO. You have previously worked on segmenting customer groups and creating digital conversion and digital purchase processes, and you have the ability to measure and analyze digital activities in, for example, Google Analytics. You have successfully managed campaigns in the past. You are well versed with content writing.
MBA marketing/communication from a reputed University, or similar through proven experience and track record.
We are looking for you, having a keen interest in the digital media landscape, driven by measurable results and understanding the link between marketing and business. We attach great importance to be a driven person who likes to work against set goals We like you to think differently, explore new opportunities, see beyond the surface.
This Position is for initial period of 2 years with possibility to become permanent based on performance.
Country and city description
Lahore - Pakistan